Simon Crawford-Welch, PhD.

Principal & Chief Operating Officer | Disruptive Leader | Paradigm Buster

Simon Crawford-Welch is the Chief Operating Officer at Seychelle Media. Simon thrives on nurturing and leading the Seychelle team to its highest level of optimized operational performance. With precision focus, and a keen analytical and financial perspective, Simon helps channel copious creativity into practical, measurable and ROI-driven business models. Over the course of his career, Simon has been responsible for developing and leading marketing and sales teams, generating more than $2.5 billion in net sales revenue. When you are part of Simon’s team, you are driven to excel, push boundaries and go above and beyond.

Before joining Seychelle Media, Simon served successfully in various global and international leadership roles including, President & Chief Operating Officer Diamond Resorts International® (DRI), which during his tenure operated 160 branded and affiliated resorts and destinations in 35 countries; President Tesoro Resorts, Mexico; Chief Sales & Marketing Officer Royal Resorts & Grand Residences, Mexico; Executive Vice President, Sales & Marketing Shell Vacations LLC; and General Manager for the largest independent leisure and theme park corporation in the United Kingdom.

Simon is the Recipient of the American Resort Development Association’s (ARDA) “Marketing Executive of the Year” Award and the “Volunteer of the Year Award”. He is a former member of ARDA’s Executive Committee and Board of Directors. He is a past graduate faculty member of the University of Nevada, Las Vegas (UNLV) and holds a PhD with an emphasis in Marketing & Strategic Management from Virginia Polytechnic Institute and State University (Virginia Tech). He has coauthored the book, “Marketing in Hospitality and Tourism: A Consumer Focus” and has published dozens of articles on the subjects of marketing, branding and marketing research. Simon is the past Editor of the Journal of Restaurant and Food Service Marketing and past member of the Editorial Board of the International Journal of Contemporary Hospitality Management.

Skills and Talent Set

  • Strategic organizational & business growth
  • Change agent & transformational strategy
  • Finance & capital structure
  • Objective, performance-driven & ROI-focused execution
  • Brand strategy & positioning
  • Building & optimizing high-performance teams
  • Paradigm-buster, analytical & disruptive innovator

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