Improving search rankings is good; generating leads and revenue is great.
We view search engine optimization from the lens of a business owner as opposed to an agency. That means that our time spent on your SEO strategy will provide ultimate value and measurable results. It means that SEO will work towards meeting your long-term online marketing goals and evolve with the needs of your business. Whether it’s providing consultancy to your existing marketing team, creating an SEO Blueprint, or by giving your company ongoing SEO support (or all of the above), we’ll make sure that return on investment remains top priority.
We offer SEO services to a wide range of industries, including services customized for timeshare and vacation ownership.
We know SEO
In one of the most competitive of industries – timeshare – we’ve shown impressive return on investment through a careful blend of SEO strategy. It’s because we understand the interconnectivity between SEO and the other digital marketing disciplines and services we offer, like conversion rate optimization (CRO), pay-per-click (PPC) and display advertisement, reputation management, social media marketing and content strategy. We believe that SEO blends these areas to provide a better engagement experience to more targeted audiences, resulting in high-quality leads at a much lower cost than traditional advertising methods.
If SEO can be the catalyst for creating the most active online marketplace for timeshare sales and rentals, it can be so for just about any business. Seychelle Media’s CEO & Co-Founder, Jason Tremblay, keeps SEO top-of-mind when developing online marketing strategies for clients, perhaps because he’s, well, cracked the SEO code per se. With the long-term vision of the benefits of SEO in sight, as the former owner of SellMyTimeshareNow.com, he helped the company generate more than 200,000 inbound buyer, seller and rental leads, generating $100 million in revenue and driving 30 million organic visitors. That’s what made the company so valuable when it came to the $10 million in venture capital they received towards expansion plans.
At Seychelle Media, we believe that SEO success is attainable through the use of a defined process and approach, transparency, innovation and white-hat techniques that follow Google’s Webmaster Guidelines. It’s our job to make SEO work for our clients in a meaningful way. And we’re darn good at it.
SEO for Business: 5 Things You Need to Know
Our SEO Process
We take SEO seriously. And although the work of SEO is never done, we keep our process simple and transparent for our clients. Our 5-step process starts with learning the results you want to achieve, then understanding the current state of your online marketing performance and any existing SEO work, developing a comprehensive SEO strategy and tactical plan for implementation, and providing ongoing management and measurement to adjust the strategy to support your KPIs.
Understand the goals of your business and website, current KPIs, analytics & reporting.
- SEO Audit and Current-State Assessment
Conduct audit of technical and infrastructure, SEO site audit, messaging and content audit. Assess website authority & conduct backlink profile audit. This step will include a review of website and historical analytics, an assessment of penalty and Google terms of service and webmaster guidelines compliance and competitive analysis. Learn more about our SEO Audit process
- Strategy Development
Define goals and KPI measurement parameters, conduct competitive analysis and keyword research and analysis.
- Tactical Execution
Authority building through link-building and authorship enhancement campaigns, content editing and optimization, content development.
- Management, Measurement & Reporting
Provide analytics on rankings, traffic, conversion rates, revenue and competitive analysis.
Our SEO Capabilities
- SEO training for internal marketing & IT teams
- Site launches, migrations and consolidations
- Comprehensive SEO site audit
- SEO strategy development & tactical execution
- Competitive research and analysis
- Google penalty assessment and recovery services (Penguin/Panda recovery & toxic link removal specialists)
- Keyword Research
- Content development and landing page optimization
- Web analytics set-up, goal tracking and KPI definition & measurement
- SEO tool selection, implementation and training
- Directory structure and url optimization
- Conversion rate optimization
- Authority & link-building
- Broken link identification and reclamation
- Digital reputation management & PR
- Social amplification
- Mobile SEO
- Video optimization & syndication
- International & foreign language SEO
- Local SEO
- General SEO consulting
- Ongoing SEO campaign management services