Simon Crawford-Welch, Ph.D., RRP
Chief Operating Officer | Disruptive Leader | Paradigm Buster
Dr. Simon Crawford-Welch has spent his entire career challenging, improving upon, and on occasion, busting wide open, generally accepted marketing principles and paradigms. Simon’s reputation is founded upon his passionate love of nurturing and leading innovative, creative and cutting-edge marketing teams. His laser-like focus and ability to slice through the “noise” and get to the bottom line; his ruthless execution of ROI-focused marketing and lead generation strategies and tactics; and his uncanny ability to ensure that the right players are in the right positions at the right time on the field of play; all contribute to the creation of marketing teams for whom the drive “to excel”, “push boundaries” and “go above and beyond” is the minimum prerequisite for being on the team. During the course of his career Simon has been responsible for developing and leading teams responsible for the generation of over $2.5 billion in net sales revenue.
Prior to joining Jason & Brooke Tremblay as a member of the leadership team at Seychelle Media, Simon held prominent leadership positions spanning all aspects of the hospitality and leisure industries, ranging from President & Chief Operating Officer for Diamond Resorts International ® (DRI) which during his tenure had 420 branded and affiliated resorts and destinations in 35 countries; to President of Tesoro Resorts, Mexico; to Chief Sales & Marketing Officer for Royal Resorts & Grand Residences (A Leading Hotels of the World®), Mexico; to Executive Vice President, Sales & Marketing for Shell Vacations LLC which during his tenure had 19 resorts located throughout North America; to General Manager for the largest independent leisure and theme park corporation in the United Kingdom.
Simon has been awarded the American Resort Development Association’s Gold ARDY for Industry Marketing Executive of the Year and also Industry Volunteer of the Year. He has served twice on the American Resort Development Association’s Board of Directors and Executive Committee. He is a past faculty member of the University of Nevada, Las Vegas (UNLV) where he taught graduate level marketing and strategic management courses in the William F. Harrah College of Hotel Administration; and holds a Doctor of Philosophy (Ph.D.) with an emphasis in Marketing & Strategic Management from Virginia Polytechnic Institute and State University (Virginia Tech). He has co-authored a textbook entitled “Marketing in Hospitality and Tourism: A Consumer Focus” and has published dozens of articles on the subjects of: Brand identity, image, positioning, personality, equity, and differentiation; Demographic, psychographic, behavioral and geographic segmentation; Marketing trends; International marketing; and Consumer research. He is the past Editor of the Journal of Restaurant and Food Service Marketing and past member of the Editorial Board of the International Journal of Contemporary Hospitality Management.
Simon is an avid motorcycle rider and has traveled throughout the world on his motorcycle. He has lived in the United Kingdom, Germany, Ethiopia, Djibouti French TFAI, Indonesia, Singapore, Australia, Mexico and the United States; and currently spends his time between the USA and the Yucatan Peninsula, Mexico.