Seychelle Media’s CRO Process
- 1 Detailed analysis of client’s website’s traffic sources, behavioral intent, visitor types, and conversion goals.
- 2 Client sets goals and KPIs.
- 3 Identification of user experience and conversion funnel blockage issues.
- 4 Market and competitive intelligence assessment.
- 5 Identification of assets that could assist in persuading conversions.
- 6 Delivery of experimental strategy.
- 7 Creation of experiments.
- 8 Implementation of experiments.
- 9 Transfer of winning campaigns to the mainstream.
- 10 Repeat the process, beginning with Step 3.
“Conversion Rate Optimization is not a project, but a process. A relentless pursuit of performance improvement where Opinion don’t matter. Only results do.“
– Jason Tremblay – CEO, Seychelle Media
Why Invest in CRO?
A high conversion rate equals higher ROI. Converting your existing visitors is far more cost-effective than attracting new users. Most companies invest heavily in driving traffic to a website through SEO, PPC and paid social media marketing. While it may be true that more traffic equals more sales, it is also true that a higher conversion rate of that traffic yields a higher profit margin. If your current website conversion rate is 2%, imagine just being able to improve that to 4%. You’d effectively be doubling your sales without spending another dime on traffic. A serious CRO plan can be one of the highest yield digital marketing disciplines.
| CRO Should Always | CRO Should Never |
|---|---|
| Use a systematic process for website optimization | Be directed by non-experts or driven by "opinion" |
| Base itself on analytics and user feedback | Be a generic formula |
| Be defined by your website’s KPIs | Focus on quantity over quality users |
| Increase ROI on current traffic and leads | Claim to use magic buttons or killer copywriting with promises of conversion |