Digital Brand Strategy

Public relations go hand in hand with brand strategy. Building your brand is great but it does require visibility, credibility, and consumer trust.

Seychelle studies the consumer and we understand all the decisions that come into play before they commit to a purchase. Thorough market research allows us to tailor your brand to the consumer’s wants.

Our extensive experience in the vacation ownership industry places us at an advantage because we’ve studied every facet of public relations. We blend traditional PR strategies (familiarization trips, satellite media tours, and executive roundtable interviews) with digital PR techniques to leverage relationships with bloggers, online reporters, and consumer advocates. Social media channels are pivotal in relationship-building, pitching and message delivery. All our campaigns and activities have one factor in mind: ROI.

We Treat PR Differently

Our roots may be in the timeshare industry but we’ve built strong relationships with members of the media and bloggers in nearly every industry. Seychelle Media will act as your liaison with PR and media representatives.

Our PR Services Include:

Communications Audit & SWOT Analysis

Prior to recommending a PR solution, we will first perform a SWOT analysis to determine the strengths and weaknesses of your communication strategy.

Editorial Content Planning

We will provide a seamless editorial plan to develop content across all your channels. Our goal is to maximize post visibility and reach, drive conversions and use target messaging that address your business goals.

News Releases

After we establish your PR editorial calendar, we will work with you to write and distribute news releases.

Media Outreach

We reach out to targeted consumers and blogger contacts to establish credibility and relationships, that we can leverage to gain editorial placement.

Industry Relations

As the liaison between your company and the media, we use our key industry relationships to pitch placement opportunities, increase visibility, and reaching potential partnership or alliance opportunities.

Strategic PR Activity Calendar

Our PR calendar is strategically planned out for 6 to 12 months to keep us on track when it comes to leveraging social media channels and driving specific call to actions that support your marketing goals.

Media Tracking and Reporting

Our thorough reports will keep you updated on placements, online impressions & click-throughs, social media comments, and other KPIs for PR activities.

Ready to Get Started on Your Communications & PR Strategy?