Okay, no one likes a mailbox filled with junk emails. But how do people really feel about receiving emails from brands they like and trust? According to a July 2017 study by Statista, The Statistics Portal, 49 percent of people surveyed said they LIKE to receive WEEKLY promotional emails from their favorite brands.
Most marketers and business professionals are. We’ve all heard so many complaints about “too much email” and “too many ads” that many people have lost their ability to QUALIFY this information.
Your informative message directed to your true target client or prospect is welcomed, and by 49 percent of people, it is welcomed as frequently as once a week.
So here’s your challenge in putting this insight to work for you effectively:
- Know who your authentic client or prospect is
- Know the best avenue for reaching that client or prospect
- And when you engage, make the information meaningful
The 2019 Digital Advertising Challenge
If you have any questions about your best methodology for defining and then reaching your market or about what you communicate to that target, call us. We are focused on delivering data-driven lead generation to our clients for their measurable success.
Start 2019 the right way.
Digital advertising is our skill and our passion. And it is YOUR most direct and affordable route to More Leads, Better Leads, and Increased Return on Investment.