? Only 1 in 3 businesses adds Word of Mouth Advertising , such as reviews, comments, or endorsements, to their print or digital messaging.
However, in 2018, Nielsen reported that 83% of consumers believe suggestions from friends and family more than they believe advertising.
Beyond friends and family, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. And 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. #advertising #wordofmouth #digitaladvertising #digitalmarketing #buyingdecision
