Checklist for Using Video in Online Marketing
Are you, like many other businesses and brands, gearing up to use more video in online marketing? Here’s your checklist.
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Online Marketing Truths Revealed: Riding in Cars with Strangers
We get in the car with strangers. We sleep in the beds of people we’ve never met. Weren’t we listening to anything our mothers…
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Removing “Failure” from Your Marketing Plan
Seth Godin calls a marketing failure a “mismatch between what you built and the market.” At Seychelle Media, we call that kind of mismatch,…
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JCPenney, Zero-Result Analysis and Timeshare Marketing
Retailer JCPenney is staging a comeback after being declared destined for oblivion by many pundits. One part of the turnaround is their use of…
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Beat AdWords Competitors with Auction Insights
Nearly 40 percent of all people don’t even realize that Google AdWords are actually ads, which means they still click these sponsored results. That’s…
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ATTRACT: The First Basic Step to Turning Visitors into Brand Ambassadors
Our infographic How to Turn Visitors into Brand Ambassadors became a favorite for marketers this week after it was posted to PR Daily and Entrepreneur.com….
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