A Lesson in Brand Awareness
Brand Awareness in the most elegant way. Did you miss #LacosteSaveOurSpecies Day? On Wednesday, the iconic crocodile (and you thought it was an alligator)…
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The Value of Brand Awareness
Since Facebook, Twitter, and other popular platforms first carved out their place in our lives, marketers have struggled with how to measure the success…
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Marvel’s First Female Superhero Soars to $455 Million
??♀️ Captain Marvel beat first-week expectations earning $153 Million in the U.S. and $455 Million worldwide. ?? So much for the marketing myth that a…
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Brand Marketing Advertising Goes Positive… Refreshing Change!
Who better than Ikea and Ogilvy New York to put a positive spin on your morning rush? Authentic to Ikea brand marketing, the ads…
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No Need to Market…Star Wars Land is That Good
Disney’s Bob Iger says Star Wars Land is so good…there’ll be “no need to market.” ? In case your product or services DO NEED…
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We Beg to Differ: Digital Advertising is, In Fact, Driven by Creativity
In recent weeks, a flurry of ad industry blogs and other related content have blamed digital advertising for “stunting creativity.” We’re here to call…
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Surprise: Going Viral Probably Isn’t the Answer
The Oxford Dictionary first associated the word “viral” with the concept of marketing in 1989, defining it as, “the rapid spread of information.” Before…
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Once Upon a Time: When Sears was Amazon
On October 15, Sears announced that 142 more Sears or Sears-owned Kmart stores, will be closing in Chapter 11 bankruptcy. It’s probably hard to…
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Most Essential Webinars and Tutorials for Marketers in 2015
In terms of digital marketing, the year 2015 is shaping up to be a transformation period for both marketing professionals and business owners. Over…
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