Generosity is powerful, benefiting both the recipient and the giver. And Facebook deserves a lot of credit for all it does to support and encourage generosity.
Over the past three years, the generous users of Facebook have raised over $1 Billion for causes they care about thanks in part to tools created by Facebook developers. By creating tools for nonprofit fundraising, Facebook makes charitable giving both easier and more accountable.
In addition to offering Donation buttons and detailed guidelines for setting up a fundraiser on Facebook, Facebook provides specific tools that nonprofits can utilize for accepting donations without paying a transaction fee. Personal fundraisers on Facebook, can also use the tools, but they will be charged a processing fee, and may, in some countries be subject to taxation
Naomi Gleit, VP Social Good at Facebook observed, “Since we introduced charitable giving tools in 2015, people have raised over $1 Billion on Facebook through Facebook Fundraisers and Donate Buttons, and over 20 million people have either donated to or started a fundraiser on Facebook. Our nonprofit community also continues to grow, and there are now over 1 million nonprofits in 19 countries that can receive donations directly through Facebook.”
Recently Facebook has expanded Fundraising Tools, to help more people support the causes that matter to them. Facebook users in Canada and Australia are now able to create fundraisers for over 100,000 Canadian and Australian-based charities, enabled by Facebook’s partnership with the PayPal Giving Fund.
Today on #GivingTuesday, Facebook and PayPal will partner to match donations to up to a total of $7 million—Facebook’s most generous donation match yet. Here are some of the details:
- Fundraiser and nonprofit matching limits apply — more information here.
- All donations made to nonprofits through Facebook Payments are 100% free of fees.
- And for the first time, Facebook is hosting a Giving Tuesday event from its Facebook Page to share updates and fundraiser stories from across the community.
It’s #GivingTuesday. Go be generous.
“We make a living by what we get. We make a life by what we give.” ―Winston S. Churchill