One Shining Moment Equaled $933 Million in Ad Revenue

Ad Revenue NCAA Tournament 2019
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? Monday’s NCAA Men’s Basketball Championship game generated $933 Million in television ad revenue. Tournament-wide, across all games, viewership was up 8%. Live streaming, however, on NCAA March Madness Live, set new records with a 31% increase in viewership and  29% increase in hours watched. More about the NCAA Tournament: 50-Plus Fun Facts About March Madness

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