Most Essential Webinars and Tutorials for Marketers in 2015

In terms of digital marketing, the year 2015 is shaping up to be a transformation period for both marketing professionals and business owners. Over the last few years, the online marketing business sector has been driven by several trends. Some are more complex than others, but all of them are relevant insofar as capturing the interest of prospective customers and clients.

The key to taking advantage of digital marketing trends in 2015 is to understand them and learn how they can be applied and scaled. To this end, the following webinars and videos will help you get started:

American Marketing Association

In the United States, the American Marketing Association (AMA) is an organization trusted by professionals and academics involved in the fields of marketing and advertising. AMA has been offering valuable webcasts since 2002; these online presentations are delivered live and on-demand, and they are highly respected among professionals marketers. These webcasts are only available to members; AMA’s annual membership fee is very reasonable when considering the depth and quality of information this organization provides.

Here are some interesting AMA webcasts that deal with digital marketing trends in 2015:

The Rise of Content Marketing Operations

This webcast deals with a marketing trend that is here to stay. Content marketing can be extremely effective, but it needs to be developed and implemented in a way that addresses the challenges of visibility, adequate engagement and return on investment (ROI).

The Sixth Sense of Marketing: What is it about our cognitive behavior that makes us click on certain links or Web elements? How do tech giants such as Google and Facebook know how to position certain banners or ads to maximize exposure? When it comes to clicking somewhere on a website, it takes the human brain less than three seconds to make a decision. These days, we are dealing with digital noise, and it is up to marketers to cut through it by understanding how our minds function when we visit websites.

Top Digital Marketing Trends for 2015: The name of this webcast says it all. We can’t look at digital marketing as a revolution anymore; it is here to stay and it must be understood in terms of trends. One important factor of this presentation looks at how online conversations develop and how they become viral items of interest.

Video: Social Media Marketing Trends in 2015

From storytelling across various digital platforms to the core pillars of content marketing, this video explains seven digital marketing trends to watch in 2015. One crucial trend that is briefly explained in this video deals with the rise of instant messaging social networks other than Twitter. Online chat is back, but it is no longer as open as it used to be in the days of America Online, IRC and MSN Messenger. Networks such as Snapchat, Whatsapp and Line present a great opportunity for digital marketing, and they offer a closer relationship to users than Facebook; however, the real-time aspect of communications across these networks must be understood and leveraged for the purpose of achieving success.

Predictions for Digital Marketing in 2015

In less than six minutes, this video delivers 10 insider predictions for online marketing in 2015. As expected, content marketing is the leading subject of this presentation, but with a stronger focus on video. The efficient use of marketing data and analytics is also discussed; it is important to note that this information is now freely available though multiple channels and that it is a lot easier to understand and discern. An interesting prediction herein is the demise of guest posting and back-links; the latter is supported by Google search engine engineer Matthew Cutts while the former remains to be seen. There is a strong chance of major brands employing their own online authors and multimedia producers to create proprietary content, but contributions from influential names in social media is likely to continue in 2015 and beyond.

The videos and webcasts above are but a small sample of what is currently available in early 2015. Business owners and brand managers should keep in mind that digital marketing is a very dynamic discipline; to this effect, trends could easily change, shift or emerge at any given time. For this reason, it is important to stay abreast of new developments in this field at least once a week. A recommendation in this regard is to set up a Google News alert on a topic of interest from those mentioned above.

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