LinkedIn Continues Growth Path, Buys Drawbridge

LinkedIn buys Drawbridge

LinkedIn, which long ago established itself as the go-to professional networking site, continues to try to edge its way into social driven digital advertising. Along with announcing the purchase of Drawbridge earlier this week, LinkedIn VP of Product, Tomer Cohen stated publicly that his division had seen 46% growth year-over-year.

In a LinkedIn Marketing Solutions Blog post by Cohen, he wrote, “We believe Drawbridge’s team and technology will allow us to accelerate the capabilities of our Marketing Solutions platform, helping our customers better reach and understand their professional audiences and measure the ROI of their campaigns across mobile and desktop.”

In recent months, LinkedIn has added a new feature called “Pages” to make it easier for businesses to “foster constructive conversation with LinkedIn’s community of 630 million members,” and they have launched objective-based advertising within their Campaign Manager to help advertisers “customize campaign creation experiences according to their objectives.”

Exciting? Yep! And this may prove to be another highly effective way for businesses to reach their market. Nevertheless, LinkedIn still has a long trek to catch up with Facebook’s monthly active user base of 2.38 BILLION and the incredible power of Facebook advertising.

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