A recent study by the folks at Quintly, provides valuable insights about what works on Instagram …and what doesn’t. The study examined growth rates, hashtags, and other factors relevant to use and engagement. In this Digital Advertising Authority post, we’ll look specifically at the role Instagram emojis appear to play in engagement.
Currently, Instagram Has 1 Billion Accounts Worldwide
How people use Instagram varies. For some accounts, Instagram is a way to create brand presence. Other users rely on it as part of product rollout, client engagement, or simply a platform for showing their company’s human or personal side. And some users set their accounts as “Private,” creating a visual journal. And based on number of followers, accounts come in all sizes.
A whopping 36.7 percent of the 34,000+ profiles reviewed for the Quintly study have between 10,000 and 100,000 followers. Another 30 percent have between 1,000 and 10,000 followers, while 19.5 percent have between 100,000 and 1 Million followers. The two smallest segments are the 9.1 percent who have between Zero and 1,000 followers and the Instagram elite—the .5 percent who have over 10 Million followers.
Now for the surprise. Across the board, 52.3 percent of all Instagram posts made during the first six months of this year (the period surveyed) are emoji-less. That’s right, more than half of all posts don’t include an emoji at all.
On the other side of the spectrum, are Instagram users who slap emojis around with varying levels of generosity. Only .9 percent of posts include 10 or more emojis, while 8.7 percent use between 4 and 10, and 38.2 percent use between 1 and 3.
But here’s the kicker. Although than 90 percent of the 5.4 million posts analyzed in this study contain between Zero and 3 emojis, these low-emoji and emoji-less posts have the lowest level of interactions, NO MATTER THE ACCOUNT SIZE/NUMBER OF FOLLOWERS.
For users whose accounts have 1,000 or fewer followers, the more emojis used, the more engagement they garnered.
For users whose accounts have 10,000 to 100,000 followers, 4 to 10 emojis per post, appears to be the sweet spot for capturing the greatest levels of engagement.
What’s Popular in Instagram Emojis
Among users of Instagram emojis, three face emojis saw the most action. These are:
- Tears of Joy 😂
- Loudly Crying Face 😭
- Smiling Face with Heart Eyes 😍
However, there is nothing to suggest, that these are the most effective emojis. The real takeaway of this study is this: no matter the number of account followers, Instagram post engagement increases with the use of 4 or more emojis. 🤩🤗🙌🏼💛🧡💙💥🌞⭐🌟
#Instagram #SeychelleMedia #emojis #socialmedia #socialmediamarketing