The Internet has changed the world and the shopping marketplace forever. Everyday more people turn to the Internet when it is time to make a purchase. As more consumers flock to online stores, so do more businesses trying to compete for their share of this lucrative market. It is important to build a consumer’s trust with your digital brand in order to gain a competitive edge in the online marketplace.
When consumers visit a brick and mortar store, they get a sense of confidence and trust from the personal service and assistance offered by its employees. Customers know that they can rely on these businesses to sell them quality merchandise and stand behind the products that they sell. Online businesses need to establish the same kind of trust with their customers. However, without the face-to-face interactions with their customers, online businesses need to use other techniques to build consumer trust in their online digital brands.
The importance of a high-quality professional website can’t be overstated. Great looking professionally designed websites instill a sense of confidence in a company. Cheap or low quality websites lead customers to question the reliability of the company and the quality of its merchandise. After all, why should customers risk spending money with an online company that will not invest a little money in its own website?
Use your company website and social media sites to let people know who you are and what you are about. Tell your personal story and share your background and experiences with them. Let people know what your interests are and why you started your company to begin with. Sharing these kinds of insights will make people feel that they know you and have things in common with you, which will instill trust in them. Visuals are also necessary. You should upload pictures of your logo, employees, stores and people using your products. Real photos that are not photoshopped or flashy are always preferred by customers.
Communicate with Customers
With so much competition out there, you need to set yourself apart from the other businesses out there that are selling in the same market. One way you can set yourself apart from the competition is to provide outstanding company service. Answer all customer inquiries quickly and completely. Go the extra mile to ensure that your company listens carefully to its customers and responds accordingly.
Make sure that you handle any complaints about products or services in a manner that lets customers know that you appreciate and care about their business. Establish written merchandise return policies and 100 percent money refund policies that will let consumers know that it is safe to do business with your company. Resolve any disputes quickly and in a way that leaves customers impressed with company’s handling of the situation. When customers know that you stand behind your products, they can buy with confidence, and more importantly, they will tell other people about your company’s outstanding service.
Sell Your Brand
Your brand of product or service was created because of existing flaws or deficiencies in the similar types of products or services that were previously available. Educate the consumers about your brand. Let customers know about the advantages that your brand has over the other brands available in the marketplace. Remember, there is something unique and valuable about your brand that enticed you to go into the business of selling it; so share that knowledge with your customers.
Use Social Media
Social media sites like Facebook, Twitter and LinkedIn have become essential marketing tools for digital brands. Having an online presence on these types of social networking websites allows you to publicize and add credibility to your brand. Additionally, you will gain followers who will tell their friends about your company. Each follower becomes a digital reference who testifies to the quality of your company and the trust that they have in it.
Build a Socially Responsible Brand
In today’s world, people are more conscious of social responsibility than ever before. Demonstrate that your brand is committed to doing its part to make the world a better and safer place for all of humanity. Let people know that your company regularly contributes to worthy causes such as helping the poor, using recycled products to help save the environment or similar beneficial endeavors. You can use your company website and social media sites to advertise the contributions that your company makes to society.
While there is no magic bullet to successfully building trust for your digital brand, you can use some of these techniques to start increasing the reputations of your company and of its products or services. So start today, and use a step-by-step approach, taking one step at a time, to build a company that people can place their trust in.