Innovation giant Elon Musk captured more than attention when he launched the SpaceX’s Falcon Heavy rocket –he captured future business.
Launching a Roadster into space was a Incredible marketing move and it didn’t cost a cent! …(At least not for marketing)
SpaceX, Elon Musk’s space-exploration company, on Tuesday launched its largest rocket, Falcon Heavy, into space with a 2008 Tesla Roadster as its payload. The launch was to show the company’s capable of transporting cargo for future clients and eventually carry people/supplies to colonize Mars.
Obviously Musk’s inclusion of a Roadster in the rocket was not a coincidence. In months prior to Falcon Heavy’s launch, Musk and SpaceX posted several photos of the Roadster to imply that the car and the company Tesla are symbols technological progress. Social Media (Twitter/Facebook) Photos also drew more media coverage of the Falcon Heavy launch, including from automotive publications that Most likely would not have covered it otherwise.
Musk is one of the greats in marketing instincts
Of course, this wasn’t the first time Musk pulled a marketing stunt. In November, he turned the launch of a Tesla big rig into an event that captivated Tesla fans and industry observers. It boosted the attention on products like the electric truck, the semi, that had impressive features. It also didn’t hurt that Musk used the event to reveal the new Roadster, which surprised attendees as it was driven out of the back of a semi!
But Musk’s new found attention might not be what Tesla needs right now.
The company has had no problem creating demand for its vehicles, but it does need help in meeting that demand. Tesla’s challenge for 2018 will be to start fulfilling the more than 400,000 pre-orders for the car which are on the rise since the event has taken place. Do you think the juice was worth the squeeze on facebook?