Regardless of what you might have seen or heard, Facebook is still the number one avenue for companies to gain the best value when it comes to hyper-targeted sales prospects. Even if you personally don’t use the ubiquitous service, just about everybody else does — more than 2 billion people use the social media platform every month, a 17% increase since 2016.
Facebook already knows a lot about its users just by virtue of them having a Facebook profile. Some of the things Facebook knows are obvious, but a few are less apparent:
- your relationship status
- where you’re from
- where you went to school
- how old your children are
- where you work
- where you check-in
- your birthday
- what posts & pages you “like”
- your anniversary
- destination affinities
- where you live
- brand affinities
- where you are located
- your political views
- the holidays you celebrate
- your device behavior
Enter Facebook’s Partnership with Big Data
For the uninitiated, Google Dictionary defines Big Data as “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” Database marketing, computer technology, and credit-reporting companies such as Acxiom, Experian, Oracle, Quantium and Epsilon gather details that go beyond what a person is doing on their phone. Marketers who can partner with Big Data firms to gain sales prospect targeting options that can include, but are not limited to, the following:
- FICO Score
- Income
- Net Worth
- Liquid Assets
- Recent Search Engine Queries
- Recent Travel Searches
- Propensity to buy a Timeshare
- Home Ownership
- Timeshare Ownership
The value of such facts is broad and applies across just about every market, but for the sake of clarity, we’ll use the vast potential for the timesharing / vacation ownership sales business. Take a look at these extremely drilled-down examples, which of course could be extrapolated for different details for different businesses and markets.
Las Vegas Day Drive Target Example
- Married
- Las Vegas Residents + 25 mi.
- Ages 30-64
- Gold AMEX Cardholders
- HH Income = $50k-$125k
- Propensity to travel within 90 days
- TransUnion 3rd Quartile FICO
Orlando Mini-Vac Target Example
- Married
- Broward, Palm Beach & Dade
- Ages 25-64
- Personicx “Mommy & Toddler”
- Home Value $200-$350k
- Oracle “Disney Parks Affinity”
- Economic Stability Score 6-10
“Virtual OPC” Target Example
- Oracle Airline Itinerary Arrivals
- Tourists Traveling in Zips
- Geo-fence Sawgrass Mills Outlets
- Datalogix “Budget & Coupon-User”
- Traveling with Children Ages 5-10
- Residents of Northeast States
- Experian FICO 640-720
Geo-Fence & Custom Meeting Audience Target Example
- LinkedIn List Audience
- Previous Meeting Attendee List
- Geo-Fence Meeting Venue
So why should you take advantage of Facebook’s partnership with Big Data? Well, the bottom line is, well, your bottom line. By leveraging Facebook and Big Data, you’ll realize higher VPGs (value per guest or client) through lower-cost lead sources that will prove highly scalable. What’s more, these leads are fully opted-in with consent to contact.
But you can’t do it alone.
At Seychelle Media, we are experts at Facebook advertising. Through our elevated status as a Facebook Agency Partner due to our millions in spend on the Facebook platform on behalf of our clients, we’re able to access partner data other agencies can’t touch. From FICO and economic stability scores to pre-mover status or in-market propensities to buy a Mercedes, we’ve got audience targeting down to a science. Coupled with our badass Facebook Ad Creatives custom-designed to convert, when it comes to digital lead generation through Facebook, we’ve got you covered.
If you’d like to see markedly better results, click here, call us at 407-377-7753 or email [email protected] today. We’ll be glad to help — because we’re obsessed with our clients’ online marketing success.
