With the goal of simplifying Ads Manager, Facebook has enhanced its functionality and user experience. Unveiled last week, the new Ads Manager interface offers simpler navigation, a cleaner design and a new campaign management experience. There’s also a new navigation bar, providing more space to manage ads plus highlight tools that provide more insight into ad performance and reporting.
But Wait…There’s More!
Facebook is also in the process of further improving the campaign creation experience, adding “copy and paste functionality” and adding an auto-naming feature to make it easier for businesses to customize their campaign, ad set and ad names. Look for these features to be in place within the year.
Striving to make its Business Manager more intuitive and generally easier, and in so doing increase agency use of Facebook digital advertising for their clients, Facebook plans a number of significant updates to the Business Manager platform in 2019.
And of course, the Seychelle Media team will keep you updated on all the changes as they are rolled out.
Read more: Improving Ads Manager and Business Manager
