And in Europe, Digital Ad Spend is Soaring

Digital ad spend soaring in Europe

Advertising spend has exploded over the past decade. In the UK alone, ad spend has risen for eight years running. This shows no sign of slowing down, with a record high of £22.7 billion reached at the end of 2017. Investment is mostly focused on digital channels, with German brands already directing nearly 32% of their ad spend to digital audiences, and France expected to reach similar levels by 2021.

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