A significant factor in marketing your business is knowing what your niche market is and who you are marketing to. Once you have defined your business’s niche, you will have a component providing power to your business. Most significantly, your niche market allows for the defining of who exactly you are marketing to. When you discover your niche market, you can create the best content for your niche at your site.
Knowing your niche market allows you to optimize your website content for search engines in order to make it easy for your niche market to find you. You can also develop website content that caters to your niche market. Your site should be developed to lead viewers in finding either solutions or products offered by you that are also specific to your niche market’s problems.
How to Discover Your Niche Market
Of course, to create and develop your website content specific to your niche market, you must know who your niche market is. If you don’t know, try asking yourself these questions:
• What do my present-day clients have in common?
• How can I establish myself as being different from my competition?
• How are the services or products I offer different?
• What “extras” do I bring to the market that my competitors do not?
Once you’ve written down the answers to these questions, analyze your answers and you will know who makes up your niche market.
Strategic Content Planning
Timing is the most important factor of strategic, seasonal content planning. You need to carefully develop your marketing plan around your industry’s important events and dates. Your content creation should be well-timed, focused on trends and important to users. Google Trends is a superb tool for planning your content based on these aspects.
If at all possible, you want to rank key phrases before the event but not too early. It is best to have your content advertising live for two weeks prior to when the search volume reaches its peak. For that reason, you must know the time frame for searches relating to the event. A useful tool for planning any content advertising relating to an event is Google Keyword Planner that will through its analytics develop knowledge of and suggest other queries you would be better off targeting.
Finding the Right Content Distribution Channels
You have written awesome content on your website and you have a plan as to when to distribute your message. Now, the question before you is what distribution channels will create more opportunities to bring your awe-inspiring content to prospective customers and contain a link back to your services and products as well. Your content distribution can be done in various ways to allow your content to be seen in search results. Additionally, you can maximize your capability to distribute your content by diversifying in order to reach many different channels.
You can expand your footprint with the use of sites such as Squidoo, Huffington Post or Hubpages. These sites ask their members to produce web content based on their area of expertise in order to build resources for anyone looking for information on various topics. When creating content for these sites, be sure it is new and interesting enough to thoroughly engage your readers. With repurposing, you can tweak an existing piece of text content with new and original content and then submit it.
You can distribute your fresh content in some remarkable ways such as Really Simple Syndication (RSS) and blog feeds. LinkedIn and many other sites allow the addition of your RSS feed to your profile page, and from then on all of your posts will immediately flow through your feed to get distributed to your LinkedIn page. Subscribers and feed-catchers will find your content when searching for your keywords. Your RSS feed pumps out your content as fast as you develop it.
Optimistically, you have already produced video and photo content for your site. If so, these will give you some exceptional content in a variety of media formats. Wouldn’t it be convenient to distribute these to channels you have opened elsewhere on the internet in order to distribute them broadly. You can post your video on YouTube, Vimeo, and Meta Café. Photos can be posted on Flickr, Photobucket and Picasa.
Presentations created by the traditional Power Point software can also be posted on presentation sites such as SlideShare.net., MyPlick.com, and AuthorStream.com.
In-Content Advertising
Online in-content advertising works in today’s marketing for two main reasons:
1. Visitors to your website see and interact with the ads. Your website visitors spend their time and focus their attention on the content portion of your site.
2. When visitors to your website actively seek information, they experience your in-content ads. When website visitors read about a company, product or service that interest them or when they are looking for advice about a product purchase, they are exposed to your in-content advertising.
There are advantages for the publisher, advertiser and the consumers who view an in-content ad. For the advertiser, the advantage is a strong ROI from this type of ad. Content publishers can deliver high click-through-rates and more conversions resulting from in-content ads. The advantage for the consumers is that they benefit by accessing product information about a specific product, company or service, and these ads are usually considered useful information and not marketing “noise”.
Getting Oodles of People to Read Your Content
You’ve written a beautiful exposé describing your product. Gads! Nobody is reading it! Getting the masses to read it is actually a whole lot easier than you think.
The trick is to write less and style your text in an easy to read format. You will not only attract people; you will also hold their attention.
Try these seven simple ways to attract people and hold their attention:
1. Line breaks will make your content reader-friendly with loads of white space. Feature only one idea in each paragraph and limit them to three or four sentences.
2. Using subheads will break up your content.
3. Bulleted lists fascinate readers. These will captivate your readers and provide visual breaks.
4. Images have more meaning with captions. Copy that is most read includes a strong image. You can further intrigue your readers with a deep caption with only two or three sentences.
5. Incorporating internal and external, relevant links will help to hold readers’ attention. Internal links will keep readers reading your material. External links will convince readers that you have researched experts on the topic.
6. By formatting text strategically, you can add emphasis to key points of your website copy. Bolding important concepts and highlighting only the key points will allow your reader to scan quickly and pick out the most significant information.
7. A post can be more captivating with the numbering of main points. Numbers capture the readers’ attention and keep them focused.
In conclusion, successful marketing includes knowing your product or service niche, planning the best timing for your marketing efforts, finding the best distribution channels for your message, using in-content advertising, and making your site’s content easy to read. Do all of these and watch the conversions of leads to sales build up.
