Can you see ? the sweet smell of success? AMKIRI, a new beauty brand that launched last week, is betting on this creative idea. The hypoallergenic, vegan, water-and-sweat resistant fragrance is available in two sizes of “fragrance delivery ink”. A freehand wand makes it easy to draw your fragrance onto your skin in visual designs while a wand and stencil version has a wide tip for stencil application. Creators believe the unisex fragrance will, “empower individuals with this multi-sensory form of self-expression.”
It will be interesting to see if this is a fail or a flop. At Seychelle Media we are always fascinated by a new and creative idea. #creativeidea #creativity
