Influencers on Instagram embraced Stories in 2018 as a way to let their creativity shine through, and brands soon followed suit, executives in the sector said in response to a new study by Klear. In an analysis of the more than 2.1 million sponsored posts on Instagram last year that contained the #paid hashtag, the influencer-marketing platform found that Stories represented one-third of them.
“The ability to tell a story through multiple frames, as well as the swipe-up function to drive traffic, have made it a great format for marketers to utilize,” said Kamiu Lee, CEO of influencer marketing platform Activate.
READ MORE HERE: Both Influencers and Brands Embraced Instagram Stories in 2018
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