Best New Year Digital Marketing Webinars to Watch This Week

As new years tend to do, everything is going to be a little different next year for digital marketing, social media and content. Getting a head start on planning is always a good way to set yourself up for success but to also recognize where your strengths and weaknesses are for the next year. Are you prepared to fall in line with some of these trends for 2015? This collection of webinars focuses on predictions, trends and expert advice to help you prepare your marketing strategy.

Recorded Digital Marketing Webinars to Start With

The Future is Now Webinar Series on Exact Target

Registration Required

Exact Target from SalesForce put together an incredible series that focuses on enhancing the customer experience and what companies can do in today’s online world to increase their chances of reaching new customers. Best of all, all of these webinars are recorded, and you can easily sign up to receive updates when new webinars are posted after registration.

Some really interesting webinars in this series include:

  • Cost of the Customer
  • Enhancing Customer Experience to Retain and Re-Engage Customers

eMarketer – Key Digital Trends—15 Things to Know for 2015


No Registration Required, Free

This is an incredible webinar that focuses on the trends that marketers are going to be paying attention to in 2015. The information provided here is invaluable if you want to learn more about different strategies and points of interest for user experience, SEO, SEM and content marketing. EMarketer also allows you to watch their videos at no cost with no registration, so it’s incredibly easy to view any webinar online.

eMarketer – Social Trends 2015

No Registration Required, Free

Social media has massive potential for businesses, but most don’t know how to leverage it appropriately for their audience. This webinar gives a better idea on how to organize and budget for paid and organic social marketing methods as well as why Facebook isn’t always going to be the number one priority in your social marketing agenda. It’s a really intelligent webinar for those who want to get a head start on planning for social media in 2015.

Hubspot – The Science of Social Media

Registration Required, Free

This series is a little bit old, but if you need an overall look at social media before looking at social media trends for 2015, this is an excellent and popular choice.

Plan to Attend These Webinars in January

Social Media Today – Real Time Marketing is so Last Year


January 13th | 12:00 PM EST, Free
You should be leveraging your data to benefit you in a way that is even faster than real-time marketing. This webinar plans to show you how to do that.

Content Marketing Institute – Website Redesign: Strategy First, Tactics Second


January 14, 2015 | 2:00 PM EST, Free
Many companies will go through a website redesign this year to better target their users and hone in on conversions. This webinar prsented by Chief Marketing Officer Lou Jordano of Ektron gives you some incredible tips on capturing the right goals with your website redesign.

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