A&W Canada Used the Last of Its Plastic Straws to Make a Sculpture Announcing the Change

change is good

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A&W Canada Used the Last of Its Plastic Straws to Make a Sculpture Announcing the Change

It’s the first restaurant chain in North America to drop them

Change is good adweek

The brand’s 35-foot-long “Change Is Good” sculpture, designed by agency Rethink and created by Toronto firm TYGH from 140,000 straws remaining in the brand’s stockpile, is currently on display in front of downtown Toronto’s Union Station.

The chain recently became North America’s first to drop plastic straws completely in favor of paper straws that are marine-degradable to avoid endangering ocean and freshwater ecologies. A&W Canada estimates its policy change will keep 82 million single-use plastic straws from ending up in landfills or bodies of water.

Read the full article here at AdWeek: Change is Good

 

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