It’s hard to ignore some of the insane marketing predictions for 2015. I mean, someone even suggested giving people P.I.E (and we still think you should), but the amount of SEO, SEM, SM, CM, VM and every other marketing acronym prediction out there is getting rather confusing. So, we found some of the best prediction articles and excerpts from around the web and put them in one place. Don’t forget to check out Five Digital Marketing Predictions that Fizzled in 2014 as well, just to keep all of these fortune-telling social media prophecies in perspective.
Steve Olenski, Forbes.com
“2015 Marketing Predictions Pop Culture Style”
Favorite Prediction: “It’s time for organizations to let go of any fear that’s holding back efforts to produce ridiculously good content! To succeed in 2015, you need to have the wisdom (data), the inspiration, and the guts to do what others aren’t doing.” – Anne Handley, author of Everybody Writes
Lee Odden, TopRankBlog.com
“21 Digital Marketing Trends & Predictions for 2015”
Favorite Prediction: “Marketers have been advised to create and tailor different formats of content with customized copy for highly fragmented marketing channels from TV and print to various social media platforms in order to reach their target audience. It’s the right thing to do.
Digital marketing will continue to morph and promotion channels will be further fragmented. The major change for 2015 is NOT about digital marketing. The major change will come from Marketers by Going Back to Basics: reevaluate the target audience, determine what works and what doesn’t. Re-prioritize and be smart about resource allocation and investment.” – Pam Didner, Global Integrated Marketing Strategist, Intel Corporation
Kent Lewis, iMedia Connection
“2015 Marketing Predictions You Can Set Your Watch By”
Favorite Prediction: “Online video platforms will improve and simplify ad products and infrastructure for advertisers. Major brands invested in online and streaming video in 2014 (Disney acquiring Maker Studios, Amazon acquiring Twitch) to capture a growing millennial (and younger, Gen Z? Gen C?) audience. As a result of these investments, video platforms will see increased interest from advertisers industry-wide, and are likely to provide the means for advertisers to take advantage of their platforms in a more streamlined way.” – Kent Lewis
Vignesh Subramanyan, Business 2 Community
The Future of Social Media: 25 Experts Share Their 2015 Predictions”
Favorite Prediction: “Facebook has confirmed that in January 2015, they will carefully view images and content coming from business pages, and if they feel they are not telling a story or engaging their audience and just posting “promotional” posts, than they will not be showing their posts as much as they have in the past. This means businesses have to have budgets for Facebook ads, this will help boost their post to receive a higher number of impressions.
In 2015, it’s all about paying to advertise on social media. With analytics to show you how your money is being spent, is up to the business to determine if paying for Facebook advertising will be worth it in the long run for their business plan.” – Ashley Small, President and Founder of Medley, Inc
Joe Pulizzi, Content Marketing Institute
60 Content Marketing Predictions for 2015″
Favorite Predictions: “‘Fat’ content will become the focus of marketers everywhere. This includes content types like white papers, videos, eBooks, infographics… content that can be broken up and used as the fuel for multi-channel campaigns.” —Jesse Noyes, Senior Director of Content Marketing, Kapost
“It seems there’s an appetite for brands to show consumers how they’re changing the world. For brands, content marketing directly correlates to what story they can tell. In 2015, creating engaging content will rely on defining what the story is and finding the right people and mediums to tell it.” — Steve Yuen, University Marketing Specialist, Zipcar
“If you want your content to be great, get customers to participate! I think we’re going to see a lot more of what I like to call “participation marketing.” The value of co-creating content with the very audience you want to do business with is very powerful.” – Lee Odden, TopRankBlog
View the slideshare:
What’s Seychelle’s Digital Marketing Advice for 2015?
Predictions are always interesting, but it’s hard to prove a prediction.
Not every company is going to be able to change the world, but there’s value in showing that you want to do something more than be a corporate machine or small business workaholic. When you take part in community events and build your brand’s story to be more than buying or selling, you’re giving something back to your customers that they can take home forever, which is that you absolutely care about them. Of course, you have to show it through photos, videos and creative campaigns shared on Instagram. That outreach attests to the quality of your brand. THAT creates loyalty in anyone.