Google Penalty Services
Have you been penalized by recent Google algorithm updates? If your website has suffered from a sharp drop in search rankings and traffic, you’re inevitably losing potential customers and revenue. Don’t panic. There’s a legitimate solution available and Seychelle Media is here to help.
We offer Google penalty removal services for both manual and algorithmic penalties to get your website back to normal and in good standing with Google. And better yet, ranking for its most relevant keywords and phrases. We’ll help you understand any penalties that have been assessed and prevent future issues.
We’ll help you understand the penalty you’ve been assessed.
Google penalties can seem complex. We can help crack the code. Here’s the most common penalties and algorithmic updates:
Panda: Google refers to the Panda update as not a penalty, but instead a “Quality Algorithm” that evaluates the quality of your entire website. It’s a site-wide algorithm that’s assessed when it deems that your website is providing low quality content. If affected, your entire site will be assigned a lower quality score that will make it increasingly difficult for you to rank in search engines. Since it’s site-wide, it affects the rankings for all of your organic keywords.
Pengin: The Google Penguin update is page-specific and is assessed to websites that have engaged in what Google believes to be aggressive and unnatural link building practices. If Penguin detects that you’re trying to manipulate your rankings via this practice, it penalizes your site for the keyword and/or group of keywords that you’re targeting.
Hummingbird: The Hummingbird update involves an effort to better understand the context and behavioral intent behind a search query. Its purpose is to reward sites with improved rankings for queries where the behavioral intent matches the contextual authority and trust of a website. Hummingbird encourages website owners to not limit their focus on keyword optimization and increase their focus on topical optimization. Therefore, sites that once ranked for queries because they had keyword-optimized content may now lose their rankings to higher-trust, higher-authority sites that are topically relevant but may not have keyword optimized content.
Manual Spam Action: Manual actions are penalties resulting from any one of Google’s Webmaster Guideline violations. They’re commonly assessed in response to unnatural links, thin content, cloaking, using doorway pages or selling or purchasing links.
Timeline of Recent Google Updates:
- February 14th 2011 Panda
- April 24th 2012 Penguin
- September 30th 2012 Panda, Penguin 2.0, E.M.D.
- September 2013 Hummingbird
- January 2014 Panda Refresh
- May 20th 2014 Panda 4.0
- June 12th 2014 Competitive Terms Update
Manual Actions vs. Google Algorithm Updates
Google uses two different methods to identify and assess penalties to non-compliant websites. Here’s more about those methods.
Manual Action: Performed by a member of the Google search team, a manual action occurs when you’ve violated Google’s Webmaster Guidelines.
Google Algorithm Updates: Google Algorithm updates systematically penalize websites that are non-compliant with Google quality guidelines. Your search rankings can be penalized as a result of non-compliance; however, your page may not be under “punishment,” it’s just that another web page may be rewarded for better content or stronger contextual authority.
Google Penalty Audit, Assessment & Recovery Roadmap Services
When you hire us to conduct a Google Penalty Audit & Assessment, we’ll provide a detailed audit report and a roadmap of prioritized recommendations for recovery.
Our Google Penalty Audit and Assessment will look at all aspects of compliance with Google’s Webmaster Guidelines and will assess your website’s compliance in the following areas:
- Backlink profile audit – unnatural link evaluation
- Review of Google Webmaster Tools link reports
- Analyze relevancy of individual backlinks
- Duplicate backlink anchor text ratio analysis
- Identification of links that need to be removed
- Identification of links that need to be retained but changed contextually
- On-page Google Guidelines violations (on-page spam review) – Check to find on-page spam violations (cloaking, doorway pages, keyword stuffing, hidden text, hidden links, etc.). We audit the home page plus up to ten top directory level pages or different types of pages (such as category, landing pages, product pages).
- On-page content quality assessment
- Duplicate content and plagiarism audit
- Audit for content to outbound link ratio
The implementation of the Google Penalty Recovery Roadmap is often left to our client’s internal resources. If you’d like help with this process, we also offer Google Penalty Restoration as a service to accelerate your recovery. Contact us for more information.