Marketing Automation Services

  • EMAIL MARKETING
  • DYNAMIC & DATA DRIVEN MARKETING AUTOMATION

Cultivate the Riches in Your Own Backyard.

While you focus on acquiring more prospects, it’s also possible to cultivate vast riches in the unmined diamonds in your very own backyard – data – that is… You’re driving sales out of leads you’ve already paid for, but what about all those people that didn’t buy the first time around?

Maximize opportunities to reach your customers with timely and ultra-targeted communications through our Marketing Automation services. We’ll help you develop new, automated trigger or event-based marketing campaigns, creating new conversion funnels. Your messaging can be dynamic and driven by any data element associated with a customer record. This targeted and automated approach, when well-crafted and managed, can have a huge impact on customer re-engagement and conversions.

Benefits of working with Seychelle Media to create a
Marketing Automation Plan

  • Improves every aspect of digital marketing through testing, segmentation, lead scoring and analysis
  • Re-ignite interest in old “dead” leads and re-engage dormant customers
  • Reduce marketing costs by increasing revenue generated per marketing dollar spent
  • Reduce the amount of missed sales opportunities and lost leads
  • Reduce the length of the sales cycle
  • Increase conversion rates for demand generation and lead nurturing
  • Automatically move leads through your sales funnel based on actions they take
  • Accelerate qualified leads through your sales funnel
  • Ensure that leads are channeled to complementary salespeople
  • Increase customer lifetime value and retention
  • Manage campaigns based on revenue-driven KPIs and ROI
  • Get more value out of a marketing automation investment you may have already made
  • Web-based, user-friendly solutions

Our Marketing Automation Program can assist you with the development and integration of a dynamic and data-driven email marketing program. We can develop content and creative assets and manage your lists, creating workflows and reporting.

Our Marketing Automation Consultation services can include:

  • Creation of optimized content and design for campaigns
  • Integration of inbound marketing campaigns with lead-nurturing campaigns
  • Creation of lead-nurturing emails, landing pages and confirmation pages
  • Creation of personalized content, calls-to-action and dynamic forms
  • A/B testing of all lead nurturing and campaign messaging elements
  • Establishment of criteria for lead scoring based on lead source, conversion type, and actions taken
  • Setting criteria for conversion funnel path based on a website engagement
  • Channel-based and campaign-based KPI measurement, analytics and reporting
  • Recommendations for marketing automation solution vendor, if not already in place

Ready to start your data-driven
Marketing Automation program?