How we approach Facebook targeting.
- First, we identify your business goals.
- We then understand “what’s a qualified lead?” to your business.
- We integrate with your CRM and/or dialer for real-time lead posting.
- We identify the best way to target the people you want to reach.
- We choose an ad buying type & ad objective.
- We choose ad formats that will convert best for your target audiences.
- We develop badass custom ad creatives, landing pages and lead ad forms.
- We implement the Facebook pixel on your landing pages.
- We set up your Ads Account and upload as it applies: Custom Audiences, Lookalike Audiences and integrate our Partner Data targeting.
- We measure campaign performance across devices and platforms.
- We constantly monitor, adjust and optimize your Ads and Campaigns to meet the lead volume you need, with the highest-quality leads we can capture and lowest cost per lead we can meet based on audience targeting.
Our powerful audience selection tools can target the people who are right for your business
Core Audiences
Select your audience manually based on characteristics, like age and location.
Custom Audiences
Upload your contact list to connect with your customers on Facebook.
Lookalike Audiences
Use your customer information to find people similar to them on Facebook.
Facebook Targeting: What’s that Mean?
The List below represents just a handful of the literally millions of targeting options available to Seychelle Media clients. Reach customers in ways previously unimaginable, based on:
- FICO Score
- Credit Card Usage
- Credit Card Type
- Credit Card Membership Level
- Competitive landscape (for “conquest” campaigns)
- Purchasing History
- Multicultural affinity
- Household Composition
- Household Income
- Precise geo-location – Country / State / DMA / City / Zip or Postal Code / Street
- Relationship Status
- Birthday, including friends with upcoming birthdays
- Anniversary, including friends with upcoming anniversaries
- Education Level
- Age
- Parental Status
- Employer
- Company Size
- Job Title
- Income
- Net Worth
- Liquid Assets
- Home Ownership
- Value of Home
- Change of Address Status
- Home Type
- Brand Affinities
- Automobile
- Web Activity
- TV Activity
- Fields of Study
- Generation
- Political Affiliation
- Industry
- Vacation Habits
- Destination Affinity
- Charitable Donation Activity
- Operating System
- Internet Browser
- Email service provider
- Technology Usage
- Investments
- Spending Methods
- Lines of Credit
- Membership Affinity
- Mobile Device
- Network Connection
- Buyer Profiles
- Purchase Types
- Residential Profiles