Content Marketing Development Services
A successful content marketing strategy will make your website more visible within search engines like Google, allowing you to capture more traffic, leads, conversions and revenue.
Content marketing is the foundational cornerstone of search engine optimization (SEO). And Google has long stated they want search to behave more like people behave. That’s why in order to increase your visibility in search, it’s so important to create content that answers consumer questions, that’s empathetic to consumer behaviors, that’s responsive and relevant to their query.
The idea is that if you deliver valuable content to your customers, they’ll reward you with their loyalty and their business. When your content is authentic, consumer-centric, and ultimately makes customers feel smarter as you add to their knowledge bank, Google will reward you with better rankings, too.
5 Reasons You Must Have a Robust Content Marketing Strategy
We offer a full suite of Content Marketing Development Services:
- Optimized website copywriting
- Content Marketing strategy development
- Editorial Calendar development & management
- Competitive Content Analysis
- Content Inventory & Audit
- Identification of target personas & buyer stages
- Interviews of your subject matter experts & customers
- Copywriting & design of whitepapers, infographics and blog posts
- Creation of call-to-action and landing page persuasive copy
- Promotion of your content via your website, email and social media
- Blog content development & management
- Mini-site & micro-site development and content strategy
- Social media content. Learn more about our Social Media Marketing services here