Facebook leads all other social media platforms for automotive advertising. According to analytics firm BrandTotal, Volkswagen and Nissan have put 100% of their social media advertising on Facebook.
Which social media g platform comes in second to Facebook for advertising with the automobile industry? That would be Instagram, which is owned by Facebook.
“Facebook reigns supreme for paid campaigns among these four digital channels for major autos,” said Alon Leibovich, co-founder & CEO, BrandTotal. “Our data shows that when brands are looking to engage older audiences, they lean on Facebook to do so, while YouTube and Instagram are mostly used to reach younger audiences.”