Timeshare SEO Strategy: Finding the Best Keywords

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Within the lens of timeshare, what does your ideal audience search for?

You might know some of the top keywords related to your timeshare SEO strategy, but how would you target different keywords or even keywords that have a low-to-medium traffic value? Whereas old SEO focused on short keywords, there are also longer keyword searches to focus as well. This is all part of building a balanced content strategy to build out websites that are easily ranked by search engines.

This next part in our timeshare SEO strategy focuses on keyword research and how to find new keywords that may bring new visibility for your resort.

 

Tip #1: Keyword Research Tools

 (Note: You may want to view the first part in this series – Timeshare SEO Strategy: Defining Target Audiences)

One great tool to help with keywords is Google’s Keyword Planner.  Google is constantly updating this tool. In the last year, Google added “ad group ideas” in addition to “keyword ideas.” Google values how keywords apply to “the full experience.”

We want to use just keyword ideas in this part of determining timeshare SEO strategy.

As you start searching different ideas, define the keywords that make sense to your audience and then look at traffic scores. You ideally want to target specific keywords that have medium to low volume. You can filter these until you have a list of highly specific keywords.

In our last piece, we focused our strategy around a resort looking to bring in owners who are searching for timeshare resorts that have golfing amenities.

 

From the above story, there are a few keywords we can pull such as:

  • Golf resort
  • Golf packages
  • Golf vacations
  • Golf holidays
  • Golf hotels
  • PGA courses
  • Nicklaus golf

 

As you place keywords in content, remember the story of your audience. Your articles, website content and blog should include specific keywords.

 

Tip #2: The 2-2-2 SEO Keyword Strategy

The 2-2-2 SEO keyword strategy is a good rule of thumb to remember when placing keywords into specific pages. It also prevents you from stuffing too many keywords into good content.

Start with 2 simple keywords you want to rank for: 

  • Golf timeshare resort
  • Golf packages

Now pick two keywords paired with a location:

  • The world renown golf resort is located near Puerto Vallarta, Mexico.
  • Puerto Vallarta golf packages include VIP access to the clubhouse.

Choose two other keyword modifiers: 

  • The best golf resort in the world has a waterpark for kids.
  • Luxury golf packages include complimentary dining at the Bistro.

Now we have a full list of keywords:

  • Golf timeshare resort
  • Golf packages
  • golf resort Puerto Vallarta
  • Puerto Vallarta golf packages
  • Best golf resort
  • Luxury golf packages

Tip #3: Pairing Keywords with Content

The content of your website is particular to what you offer at your timeshare resort. Using the keywords from above, we would build different pages of content centered around each keyword. For certain timeshare resorts, content will have keywords related to names of different resorts, amenities, destinations, timeshare owner value and other keywords related to your audience.

However, the content of web pages is not just about using text keywords. When content is formatted in a way that is both visual and informative, websites build the most authority and increasing their ranking potential with search engines.

For this SEO content strategy, you should pick specific images with alt tags and captions to highlight the keyword more visually. Search engines also rank sites based on the variation of content that crawlers find on a particular page.

One formula for crafting keywords with content looks like this:

  • Page title with keyword
  • Meta description with keyword
  • Keyword in first paragraph
  • One keyword in an H1 or headline within the article
  • Two images with keyword in alt tags
  • Bullet list with variant keyword
  • At least 700 words of content
  • One inbound link with the keyword
  • One outbound link with the keyword or not
  • Only have 2-3 mentions of keyword in page content

 

It is important not to stuff keywords into content. A good rule of thumb is that every 300 words can have one keyword. Page titles and meta data do not count towards these mentions as these are specifically created for crawlers and describing the content to be loaded by a search engine.

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