Website Analytics & Reporting Services
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, marketing pioneer.
Website analytics takes the guesswork out of determining the effectiveness of your marketing efforts. We use tracking, collection, measurement and reporting of data to evaluate the performance of your online marketing objectives and maximize your ROI.
Website Analytics Rates
Our website analytics services are made up of three pricing components:
- One-time setup fee
- Analytics data collection and report generation
- Consulting services
Why the Setup Fee?
Your set-up fee will enable us to establish our data collection methods and arrange reporting structure. We’ll work with you to define which analytics you want to track, implement tracking technology and configure your analytics product to build out reports. This process may take a few days or up to a few weeks depending on scope.
Data that’s actionable.
We provide data that helps you understand your website’s performance against key metrics so that you can make decisions. We’ll help you interpret the data that’s collected and will monitor it closely so that we can act on any sudden developments.
Traffic is important, but there’s other equally important metrics.
While we’ll always focus on increasing traffic to your site, there’s many other metrics that are related to your site’s performance, including:
- Conversion rate
- Conversion types
- Conversion funnel vs. click path
- Time on site
- Average page views
- Bounce rate
- Abandonment rate
- Traffic referrer sources
- Onsite search terms
- Geographic / demographic
- Historical benchmarking
- …and many more